Ah! The dreaded 404 page. How to you keep those hard won visitors on your site and capture their hearts? Here are my 4 MUST HAVES every 404 page needs that will ensure your visitors stay on your site and get to where they ‘wanted’ to go.

What are your donors looking out for when they visit your site? Our halloween themed blog of the top 6 things that scare donors away from your website. Run, Hide! You will want to make these changed immediately.