YOUR MID-SUMMER NONPROFIT WEBSITE CHECKLIST EFFECTIVE FOR SUCCESS
As summer peaks, it’s the perfect time to reflect and prepare. For nonprofits, this means ensuring your digital platforms are ready to inspire as we approach the busy fall and winter giving seasons. Donors are increasingly using online channels to decide where to give, and with Giving Tuesday around the corner, now is the time to assess and improve your website. Join us for a detailed checklist to boost your site’s performance, engage supporters, and set your cause up for a successful end-of-year campaign.
đź“‹ Content Review
Audit key pages like 'About Us,' mission statements, blog entries, and donor testimonials.
Update stories to reflect recent successes and future goals.
Add new content or refresh old ones to keep visitors engaged and inspired.
🪄 Website Navigation
Simplify user pathways by reducing clicks to reach donation forms and volunteer opportunities.
Add clear, attention-grabbing call-to-action buttons.
Use contrasting colors to make important links and buttons easy to spot.
🔍 Search Engine Optimization (SEO)
Research keywords aligned with your cause and current campaigns.
Incorporate these keywords naturally into landing pages and blog content.
Ensure your site is optimized to appear in relevant search results.
🎨 Visual Impact
Use high-quality images showcasing real-life results your nonprofit has achieved.
Pair images with compelling captions or data-based infographics.
Create visual storytelling that helps supporters feel connected to your mission.
📱 Mobile Optimization
Test your website's performance across all devices, especially smartphones.
Optimize text blocks, menus, and forms for mobile.
Ensure mobile visitors can easily donate or sign up anytime, anywhere.
Mid-summer is a great time to update your nonprofit’s website for the upcoming giving season. Each day brings opportunities to engage supporters, strengthen donor relationships, and attract new ones. Your website is a key tool to inspire meaningful action. Every update you make expands your reach and builds connections, unlocking potential for greater impact. By investing in updates now, you set your nonprofit up for future success. Refine your online presence, align with your mission, and move closer to your goals. With shared purpose and commitment, great results are within reach.
