THE TOP WEBSITE TRENDS FOR NONPROFITS IN 2026
Your nonprofit’s website should be a welcoming front door for your supporters, funders, and volunteers—no matter their age or background! In 2026, successful NPO and NGO websites focus on accessibility for all, engaging storytelling, actionable analytics, and a smooth experience on mobile devices.
Below, you’ll find the top trends and straightforward, click-by-click Squarespace instructions designed with clarity for all levels of digital comfort.
Accessibility for Every Supporter
Making your site accessible means everyone—including people with disabilities and older adults—can engage with your mission. Accessibility for your website is not only the right thing to do, but it broadens your reach, builds trust, and may be required by law. Boost accessibility in Squarespace by trying these methods:
Add Helpful Descriptions (Alt Text) to Images
When you’re adding or editing an image:
Select the image block, click “Content,” and use the “Alt Text” field.
Write a short, meaningful description, e.g.: “Volunteers sorting donations in community center.”
Use Simple and Logical Headings
While editing text, select your main section titles and mark them as “Heading 2” (H2).
Use “Heading 3” (H3) for subsections. This helps screen readers guide people through your pages logically.
Ensure Good Color Contrast
Avoid light text on a light background or dark text on a dark background.
While choosing your site colors in Design > Colors, preview on both bright and dark backgrounds.
Make Text Larger and Easy to Read
In Design > Fonts, pick a clean, simple font and set the base size to at least 16px.
Check your site on the preview screen—can you read it without squinting?
Give Links Clear Names
For every link or button, use specific language like “Donate Now” or “Volunteer Info”—never just “Click Here.”
Compelling Storytelling With Visuals
Sharing your story in a way that connects—especially for older audiences who value human connection—means using images, videos, and bite-sized narratives that show impact in action. Create powerful stories on Squarespace by trying these methods:
Build an “Impact” or “Our Story Page
Go to Pages > Add Page > choose “Blank.”
Title it “Our Impact” or similar.
Drag in an Image Block or Video Block to highlight a real example (like a volunteer story).
Add a Gallery Block below to share before-and-after photos or event highlights.
Use Text Blocks for brief, easy-to-read captions or testimonials.
Make Content Easy to Scan
Keep paragraphs short—two or three lines are best.
Add bullet points for lists (like your core programs or services).
Bold important names or numbers so they stand out.
Smarter Decisions With Simple Analytics
Understanding your visitors—where they come from, what interests them, and what encourages them to donate—lets you improve your website in ways supporters appreciate. Squarespace Analytics is built in and easy to access.
From your Home Menu, click Analytics (left-hand side).
Start with these panels:
Traffic Overview: See which pages are most visited. Are your donation or volunteer pages popular?
Traffic Sources: Find out how people are discovering your site (Google, Facebook, email, etc.).
Popular Content: Learn which stories, events, or programs people engage with most.
Review these reports each month.
If a story or campaign gets lots of views, feature it on your home page.
If a page hardly gets visited, consider editing for clarity or linking to it from your main menu.
For teams: Share a monthly analytics summary at your staff or board meeting—just the highlights and what changed.
Seamless Mobile Experience (Especially for Donations)
Most people browse on their phones or tablets. Ensuring your website (especially your donation form) is mobile-friendly makes giving easy and stress-free. Here’s how to make your site mobile friendly:
Preview Regularly on Mobile
Go to Pages > Add Page > choose “Blank.”
Title it “Our Impact” or similar.
Drag in an Image Block or Video Block to highlight a real example (like a volunteer story).
Add a Gallery Block below to share before-and-after photos or event highlights.
Use Text Blocks for brief, easy-to-read captions or testimonials.
Preview Regularly on Mobile Test Your Donation Process
Go to your donation page on your own phone.
Make a test donation (just a small amount, if possible).
Check if the form fields are big enough and not cluttered. Adjust in the Donation Block settings if needed.
Each of these trends is designed to make your nonprofit’s website more welcoming, effective, and engaging for everyone, no matter their tech skills. By following these clear, step-by-step changes in Squarespace, you’ll build trust and make it even easier for supporters to get involved.
Start with one trend this week—perhaps by reviewing your text sizes and color choices. Next, update your Impact page with a fresh story or gallery. Then, check your analytics for real feedback and update your mobile experience. Every step moves your cause forward and keeps your web presence lively, inclusive, and ready for the next big opportunity.
Your mission is worth every click. If you’d like more personalized help, reach out—we’re here to help you do more, faster.
